Coca-Cola has been announced as the official beverage partner for the upcoming ICC Men's Cricket World Cup 2023. The partnership will see Coca-Cola's brands become the exclusive non-alcoholic beverage partners of the ICC until 2023.
The partnership will give Coca-Cola a number of rights, including:
- The right to use the ICC's trademarks and logos.
- The right to sell Coca-Cola products at all ICC events.
- The right to promote Coca-Cola products through ICC's marketing channels.
Coca-Cola is a long-time supporter of cricket, and the partnership with the ICC is a natural fit for the company. Cricket is one of the most popular sports in the world, and it is particularly popular in India, where the ICC Men's Cricket World Cup 2023 will be held.
The partnership is expected to help Coca-Cola to reach a wider audience and to grow its business in India. It is also expected to help to promote the ICC Men's Cricket World Cup 2023 and to make it a more successful event.
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