The giant X sign that was placed on top of Twitter's headquarters in San Francisco was taken down on Monday, July 31, 2023. The sign was erected without a permit and was causing complaints from neighbors about its brightness and flashing lights. The city's Department of Building Inspection issued a notice of violation and the sign was removed by the afternoon.
The X sign was a temporary installation that was put up to mark the rebranding of Twitter to X. However, it was met with immediate criticism from neighbors who said that it was too bright and intrusive. The city's Department of Building Inspection also said that the sign was not properly secured and could pose a safety hazard.
After the complaints were received, Twitter denied building inspectors access to the roof of the building to inspect the sign. The city then issued a notice of violation and the sign was removed.
The removal of the X sign is a victory for the neighbors who spoke out against it. It also sends a message to businesses that they need to follow the city's rules when erecting signs.
🚨#BREAKING: The large 𝕏 sign from X headquarters has been removed.
— R A W S A L E R T S (@rawsalerts) July 31, 2023
📌#SanFrancisco | #California
The large and bright '𝕏' logo that sat on top of the San Francisco headquarters of the company formerly known as Twitter has been taken down. The sign was installed Friday, and… pic.twitter.com/BpZ1hvAF0v
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