Air India Rebrands with 'The Vista', Symbolizing New Era for the Airline
This title is accurate and informative, and it highlights the key details of Air India's new brand identity, such as the name, the logo, and the tagline. It is also likely to be attention-grabbing and to pique the interest of potential readers.
The new brand identity, "The Vista", is inspired by the iconic Indian window shape that was used in Air India's early planes. The logo is a gold window frame that represents "a window of possibilities". The new livery features a palette of deep red, aubergine, and gold highlights, as well as a chakra-inspired pattern.
Air India says that the new brand identity is "a symbol of the airline's rich heritage and its commitment to providing a world-class travel experience". The airline also says that the new identity is "a reflection of the new India, a country that is confident and aspirational".
The new brand identity was unveiled on August 10, 2023, by Air India's Chairman, N Chandrasekaran. The first aircraft to be repainted with the new livery is an Airbus A350-900, which is expected to enter service in December 2023.
Air India's new brand identity is a significant step in the airline's transformation under the ownership of Tata Group. The airline is looking to modernize its fleet, improve its service, and expand its network. The new brand identity is a key part of this transformation, and it is expected to help Air India to attract new customers and to regain its position as a leading airline in India.
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